Jonathan Crays

I’m a Colorado-based Creative Director obsessed with Swiss precision, wild places, and a deep love of Detroit pizza. Forever a hardcore kid at heart.

I'm interested in what technology makes possible and what good taste makes of it. Always pushing good toward great, failing fast to find the right idea, and cutting the bullshit along the way.

Aptiv

BMW

Bronco

Genesis

Imax

Jaguar

Land Rover

National Forest Foundation

Panasonic

Rocky Talkie

Spectrum

Winter Park

Four hikers wearing backpacks walk through a lush forest trail surrounded by rocks and trees.

Blue Jaguar I-PACE electric SUV and red Jaguar electric vehicle parked beneath the Golden Gate Bridge in San Francisco

District Edibles Radiant Raspberry THC-infused gummies package surrounded by blue raspberries and water splashes

Rock climber wearing a red climbing harness with carabiners and walkie-talkie in a forest

Mountain bikers riding a rocky trail through a dense evergreen forest

Man sitting outdoors by the ocean as a woman in a white shirt rests her hand on his shoulder

San Francisco's Lombard Street winding through lush gardens and colorful homes beneath apartment buildings

Hand holding a bottle of Water Hill Rum from Ann Arbor Distilling Co.

Blonde woman in a plaid shirt exploring a moss-covered forest

Xumo streaming device and remote displayed in an illuminated glass case at a technology expo

Hiker with a backpack walking along a rocky forest trail surrounded by lush green foliage and tall trees

Genesis luxury car display featuring a dark sedan under a modern black outdoor pavilion

Ford Bronco SUVs displayed on a sandy beach at an outdoor event with branded tents and a bright blue sky

Two skiers riding a yellow chairlift above a snowy mountain slope, wearing helmets and ski goggles.

White Range Rover SUV branded Land Rover Experience parked on a wooded off-road trail

Ice climber in helmet and climbing harness belaying a partner on a frozen waterfall

Evinrude boat simulator display with steering wheel and panels labeled Faster, Stronger, Further, Cleaner, and Smarter